Bay Ngot Ngao Tet Promo

Photoshoot created by me to promote “Bay Ngot Ngao (Love Trap)” movie during Lunar New Year. Creative Director: HIEPLEDUC Photographer: Trí Nghĩa Producer: Phạm Trần Bảo Quyên Stylist: Phạm Bảo Luận Dress: Tăng Thành Công Suit: Hiệp Henry Trang sức: CAO Props: Nina Nguyễn Make up artist: Sol, Hồ Hải Triều, Quí Đoàn, Trương Anh […]


I was asked to be the art director for Isaac’s MV “Cat Em Vao Tam Tu” last year. The idea of the MV is inspired by Japanese kitsune, a nine tails fox god. I created looks, set pieces for the MV and also did the promotional poster & graphics for this project. Art Director: HIEPLEDUC […]


I was Creative/Art Director for the promotional campaign of Vietnamese feature film “KIEU”. The movie was based on a very famous work of renowned poet Nguyen Du which told the story about the life of KIEU. Here are the works from that campaign. Creative Director: HIEPLEDUC Art Director: HIEPLEDUC Graphic by HIEPLEDUC Photographed by NICK […]

Quoc Thien – Uyen Linh – Phuong Linh

Singer Quoc Thien asked me to create a vintage-inspired photoshoot to accompany this newest DUETS album so I conceived a photoshoot based on vintage television music/variety shows setting. Love the tackiness of it. QUOC THIEN/UYEN LINH/PHUONG LINH Creative Director: HIEPLEDUC Photo: RIN TRAN Stylist: DINH THANH LONG Set up: LAM MINH TRUNG

Descendants Of The Sun

I was commissioned by BHD to create a promo shoot for their Vietnamese adaptation of Korean drama “Descendants of the Sun”. These photos were used to introduce the cast members & official launch the series. Creative Director: HIEPLEDUC Photo: RIN TRAN Additional Digital Imaging by HIEPLEDUC Produced by BHD