I was asked to be the art director for Isaac’s MV “Cat Em Vao Tam Tu” last year. The idea of the MV is inspired by Japanese kitsune, a nine tails fox god. I created looks, set pieces for the MV and also did the promotional poster & graphics for this project. Art Director: HIEPLEDUC […]


I was Creative/Art Director for the promotional campaign of Vietnamese feature film “KIEU”. The movie was based on a very famous work of renowned poet Nguyen Du which told the story about the life of KIEU. Here are the works from that campaign. Creative Director: HIEPLEDUC Art Director: HIEPLEDUC Graphic by HIEPLEDUC Photographed by NICK […]

Quỳnh Hoa Nhất Dạ

This shoot is for Quynh Hoa Nhat Da film which will come out next year. The movie is a history drama about Duong Van Nga, a woman in Vietnam history. Creative Director: HIEPLEDUC Art Direction: HIEPLEDUC Photo: TANG TANG Set up: LAM MINH TRUNG Costume by THUY DESIGN HOUSE Client CJ HK ENTERTAINMENT

Descendants Of The Sun

I was commissioned by BHD to create a promo shoot for their Vietnamese adaptation of Korean drama “Descendants of the Sun”. These photos were used to introduce the cast members & official launch the series. Creative Director: HIEPLEDUC Photo: RIN TRAN Additional Digital Imaging by HIEPLEDUC Produced by BHD

Co Ba Sai Gon

I was appointed Creative Director of a whole movie in 2017 “Co Ba Sai Gon (English: The Tailor)”. This shoot was the movie & casts announcement to the media and audiences. The concept was to re-create a 60s poster. It has to look like it was really from 1960s and just taken out of the […]